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Home » Education Articles » Courses in India » Arts, Graphics, & Multimedia » Fashion Marketing  
Careers in Fashion Marketing
Influencing sense of style, entrepreneurship skills, and general knowledge of industry trends as well as the needs of customers or targeted market are the characteristics you should possess for making a successful career in Fashion Marketing. Fashion marketing involves the application of a wide range of techniques and business head that focuses on the customer and possible customer of clothing and related products and services to meet the objectives of the organization.
A degree in fashion marketing and management from an accredited institute will provide you with the essential skills in sales, marketing, buying, merchandize presentation, management, and product knowledge. Creativity to create wardrobes and produce runway shows, understanding of consumer psychology, and excellent communication skills also come under the repertoire of a fashion marketing expert.
The field of fashion marketing is one that demands networking and attending trade association meetings and other such events to build your career. You must be versatile in order to respond well to the different trades in fashion.
The fast paced nature of fashion industry, fluctuating customer demands, stressful work environment, and intense competition calls for the fashion marketers who are capable to manage stress, possess positive attitude, and manage time efficiently. Fashion marketers work together with fashion designers, suppliers, photographers, and retail outlets. You have got varied options to choose from, such as becoming production assistants, visual merchandisers, or stylist trainees. You can be textile artists, fashion illustrators, fashion designers, or patternmakers and work independently.
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